Youtube marketing is a very vibrant marketing strategy nowadays and it is helping many affiliate marketers to build their list, drive traffic to their websites/blogs and even making heavy commissions directly from youtube by linking from their videos straight to an affiliate product. But there is a mainstream cry especially from those starting out using youtube for affiliate marketing and that is youtube rankings. In this post, I will be sharing with you 10 tips that I use to make most of my videos stick on the first-page of youtube and Google.
How do you start your video campaign for higher YouTube rankings?
Contents for Tips on YouTube rankings for Affiliate Marketers (Part 1)
- 1 How do you start your video campaign for higher YouTube rankings?
- 1.1 keyword research
- 1.2 Creating the right type of video
- 1.3 Following Youtube Quality video Metrics.
- 1.4 BorisQs
Recently I came across a thread on warrior forum of someone asking the question “Are keywords still important?”. Now if you have been doing online marketing for a while you might giggle after reading that. But it is still a part of marketing that most marketers simply neglect or have no idea why they have to do it.
Because keyword research is a complete topic on its own and also because different marketers do niche research in different ways I will just share with you what I use when doing a research for a niche video I want to rank on youtube.
I use this tool just to check if there is enough search for the main keyword I am going after.(for videos I go for 300-500 searches/m ).
Google/youtube auto complete search bars
I have found out that this is actually a free but sleek way for looking longer phrases and variation of my main keyword. Phrases that I use when optimizing my youtube videos for ranking.Urbersuggest is a great tool to use for this process.
According to searchengineland.com Google is now tracking trends on YouTube and Google News, and combining data from all three areas to determine which topics and stories are gaining the most traction.
I use the trends tool to stay on top of the latest in the industry. When using the Google trend tool you have to be a little creative. Looking for ways to integrate the content that are trending into your video campaign.
Q&A websites are really powerful when doing research for your videos.They do not only help you find latest variations of your keyword that people are using presently, they also help you with the type of questions those looking for answers(your targeted audience) in that niche are asking.These sites will also help you with the content that you can also use when creating your video.
Here are a few example of Q&A sites
Now that is enough about Keyword research.Let’s go to the next step that will help rank your videos.
Creating the right type of video
Type of video
The type of videos produced when doing affiliate marketing with youtube play a great part to youtube ranking of the video too. You probably most have seen it yourself when doing searches on Google that the following type of videos come up often.
- How to videos.(exple; How to rank a youtube video…) How to” on YouTube are growing 70% year over year (according to searchengineland.com)
- Review videos (exple; Product name REVIEW) This is a goldmine type of video for most affiliate marketer on youtube.
- Sports related type of videos. These type of videos, are great for weight loss or sporting merchandises.
Make Your Video At Least 5-Minutes Long
I am not very sure about this but when you look at the direction Google is going with written content you will see that they like ranking contents that are 800 words or more. This is because they want their searches to get more value from their search than the case was a few years back.So the conclusion here is the longer the video the more google will think the video is providing value( providing value will definitely help with your conversion anyway, so why not do it?).
In addition when you do a search for any of the type of videos mentioned above you will see that the videos that appear on the first page are actually more than 5 minutes long.Which backs up the point of making videos that are longer that 5-minutes.
Following Youtube Quality video Metrics.
Youtube uses a set of metrics to determine the quality of a video which together helps with the ranking of a video.These are metrics that youtube has stated are the things that influence their rankings.It is also because of these metrics that makes youtube a social media site. So let start by looking at the metrics and the things you have to do to achieve those metrics.
Here are the 5 youtube ranking metrics you have to consider for ranking your video.
A steady flow of daily views to your videos. The more and longer people watch your videos, the better.Youtube wants their videos to be watched (so why not use this as a ranking factor?)
After watching a video one way to share your views on the video is by leaving comments.By leaving comments, you are adding value to the video be it positive or negative. It also proves people are watching the video.(so why not use it for rankings?).
Another act of sharing a video to other medias is a clear signal that you found the video valuable and you want others to watch it too.The more people watch a video the more youtube is popular ( so why not make it a ranking metrics?)
By adding a video to your watch later list, giving it a thumbs up are always to tell youtube what people think about a particular video.Thumbs down and flagging a video on the other also tells youtube what people are thinking about a video.(again why not use this to gagging the metrics of youtube ranking?)
This is no difference with the other metrics above.It just goes a long way to show youtube the after effects of what people think about a video.
After reading through the 5 youtube ranking metrics above it is fair to say that youtube is just trying to have the back of its viewers.So why not give the signals to youtube to help them put your videos where their viewers will easily find and watch it ( by simply ranking the video)
There are two major ways to do this, so your videos get views, get more comments, shares, favorited and even more subscriptions. In my next post, I will be sharing with you the two major ways to send youtube the signals they need for YouTube rankings without seeing your signals as being spamming. So come back for more on this topic.
He is also doing this so you and again his mother can use it to make money online. He thinks this is the only way to proof that this is a legit business.
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